The Tipping point
来源: | 作者:理想国教育 | 发布时间: 2019-10-19 | 226 次浏览 | 分享到:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

转折点是当思想,趋势或社会行为跨越门槛,提示和像野火一样蔓延时的神奇时刻。正如单身病人可能引起流感疫情一样,一个小而精确的推动也可能导致流行趋势,新产品的普及或犯罪率的下降。 这本广受好评的畅销书,马尔科姆·格拉德威尔(Malcolm Gladwell)在其中探索并精辟地阐明了转折点现象,已经改变了全世界人们思考销售产品和传播思想的方式。